Currently ranked inside the top 30 in the Official World Golf Ranking, Rai has established himself as one of the most accurate and composed players on the PGA TOUR, with a breakout triumph at the Wyndham Championship in 2024. A three-time DP World Tour winner – with victories at the 2018 Honma Hong Kong Open, the 2020 Aberdeen Standard Investments Scottish Open, and the 2025 Abu Dhabi HSBC Championship – he has also transitioned seamlessly to the U.S. circuit, where his steady rise and professionalism have earned widespread respect among fans and fellow players.

Rai’s relationship with ECCO GOLF is longstanding, and he has been wearing ECCO GOLF shoes by choice for many years, including throughout his recent run of form on the PGA TOUR. His belief in the brand’s craftsmanship, comfort, and performance innovation makes this official partnership a natural next step in an already strong connection.

“I’m thrilled to officially become an ECCO GOLF ambassador,” said Rai. “I’ve worn ECCO shoes for a long time, because they’ve always given me the perfect combination of performance and comfort. I’ve long admired the brand’s dedication to quality and innovation, and it feels fantastic to make our partnership official. ECCO represents everything I value – attention to detail, comfort, and build quality – and I’m proud to now be representing the brand on tour.”

Rai joins a diverse and world-class group of ECCO GOLF ambassadors, including Thorbjørn Olesen, Aaron Rai, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Lin Xiyu, and Freddy Schott, among others.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We’re delighted to welcome Aaron to the ECCO GOLF ambassador family. He’s been a great friend of the brand for many years, and his professionalism, humility, and consistency align perfectly with our ethos. As one of the world’s best players and a longstanding wearer of ECCO GOLF shoes, this feels like a perfect fit, and we’re excited to support him as he continues his career.”

Player profile

Aaron Rai

Age: 30

Turned professional: 2012

Professional wins: 8

Career highlights:

2025 Abu Dhabi HSBC Championship

2024 Wyndham Championship

2020 Scottish Open

2018 Hong Kong Open

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Drawing inspiration from the flowing Nordic fjords and the rugged Scottish Highlands, whilst leveraging ECCO’s renowned Danish innovation, the BIOM H5 will redefine your golf shoe experience – it is the NATURE OF GOLF.

The BIOM H5 features ECCO’s brand-new ECCO-TEX waterproof membrane, which ensures golfers’ feet stay dry and comfortable, even in the very wettest conditions.

The next-generation BIOM golf shoe offers a modern, sporty aesthetic with all-day comfort, crafted from ECCO Performance Leather and a minimal seam-knit sock construction. Enhanced by BIOM^® NATURAL MOTION^® technology, the BIOM H5 offers a snug fit that provides stability and forward momentum for dynamic comfort.

Designed to thrive in the very environment that inspired it, the ECCO GOLF BIOM H5 is a shoe made to be used – and it will only get better with time.

Each step taken on rugged terrain, through rain-soaked fairways or sun-drenched greens, adds character to the shoe’s nature-driven aesthetic. Crafted with purpose, every scuff or wear mark is a testament to its durability and connection to the outdoors.

This is not just a golf shoe, but a reflection of the elements – built to perform and evolve, just as nature intended.

Wherever your round takes you, the innovative new ECCO TERRA TRACTION SYSTEM sole provides superior stability and traction, with an abstract and contemporary look.

The BIOM H5 delivers a structured, stable, yet light feel with exceptional energy return and bounce, ensuring you stay ahead in every game, rain or shine.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “With the ECCO GOLF BIOM H5, we’ve seamlessly blended the rugged inspiration of the Scottish Highlands with advanced Danish technology to create a shoe that redefines performance and durability.

This innovative design not only provides unmatched comfort and stability but also empowers golfers to tackle any conditions with confidence. We’re proud to introduce a shoe that truly embodies our commitment to pushing the boundaries of golf footwear.”

Available in both lace and BOA^® closure systems, the ECCO GOLF BIOM H5 combines nature-inspired resilience with cutting-edge performance, ensuring you stay ahead in every game, rain or shine.

ECCO GOLF shoes are worn around the world by Rick Shiels, Erik Anders Lang, Thorbjørn Olesen, Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Esther Henseleit, Nanna Koerstz Madsen, Alison Lee, Lin Janet Xiyu, and Freddy Schott, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

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Olesen’s impressive career, which started on the ECCO TOUR back in 2008, includes eight European Tour victories, including by his memorable win at the 2018 Italian Open and his triumph at the 2022 British Masters, and being part of the victorious European Ryder Cup team in 2018.

Thorbjørn Olesen’s sense of style, both on and off the course, has long made him stand out as one of the most fashionable players in professional golf – something that makes him a perfect fit for ECCO GOLF’s contemporary brand feel.

Thorbjorn on joining ECCO GOLF

“I’m honoured to join ECCO GOLF team of ambassadors,” said Olesen. “It’s exciting that I will have the chance to work with a brand from my homeland, and ECCO’s commitment to innovation and performance aligns perfectly with my own goals. I’ve always admired their shoes for their comfort and style, and I’m looking forward to representing the brand moving forward.”

Olesen joins a diverse lineup of ECCO GOLF ambassadors that includes LPGA stars Lydia Ko and Alison Lee, PGA Tour winner Erik van Rooyen, the world’s biggest golf content creator Rick Shiels, and the pioneering golf community of Erik Anders Lang’s Random Golf Club.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We are delighted to welcome Thorbjørn to the ECCO GOLF family. He has been a stalwart of European golf for a number of years, and to welcome a former Ryder Cup winner to our ranks is an honour. Everyone at ECCO GOLF is looking forward to supporting him in 2025 and beyond.”

Player profile

Thorbjørn Olesen

Age: 35

Turned professional: 2008

Professional wins: 10

Career highlights:

2018 Ryder Cup winner – Team Europe

2018 Italian Open

2022 British Masters

2024 Ras Al Khaimah Championship

For further information about ECCO GOLF and its ambassador program, please visit golf.ecco.com

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In second place was ECCO GOLF ambassador Esther Henseleit, wearing ECCO S-Three, who secured the silver medal with a scintillating final round 66 that included a birdie-birdie finish.

“I had a bit of a struggle at the start into the back nine, but I managed to make some great pars, and then to finish birdie-birdie, is incredible,” Said Henseleit.

Finally, China’s Xiyu Lin, who finished in bronze medal position competed in Paris wearing ECCO BIOM H4 shoes – meaning that all three players on the podium wore Hybrid ECCO GOLF shoes on course during the tournament.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “Seeing all three Olympic medallists on the podium wearing ECCO GOLF shoes is a proud moment for everyone involved with the brand. It highlights our commitment to providing golfers with the best possible footwear, allowing them to perform at their highest level on the biggest stages.

“Lydia Ko’s gold medal win and her induction into the LPGA Hall of Fame are moments we are incredibly honoured to be a part of – we’re so proud of her.”

Michael Waack, Vice President of ECCO GOLF, added: “The Olympics was momentous for golf, and we’re delighted that the three medallists competed wearing our shoes. The emotional reaction to their successes truly shows that golf is more than a game for so many around the world.”

For further information about ECCO GOLF, please visit golf.ecco.com.

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Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We are always looking to push the boundaries between what is considered a golf shoe and a shoe that can be worn away from the course – and with STREET 720 we have taken those lines and blurred them even further.”He adds: “This design is truly an introduction to the game for anyone who sees golf and lifestyle as two things that go-hand-in hand. It’s a fresh new design with the performance qualities that are synonymous with ECCO shoes.”

Priced at £180, the Street 720 goes on sale next week in ECCO stockists and at gb.ecco.com.

 

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From pistachio to stracciatella, and from raspberry to hazelnut-honey, the four limited-edition shoes feature a marble effect that is designed to resembles the swirls of melting ice cream, while the ECCO logo on the insole has been transformed into the shape of an ice cream cone.

You can find your flavour in the capsule collection, with fresh, or even refreshing, takes on existing shoes, including the raspberry edition of the women’s ECCO GOLF TRAY (£155) with its playful, pink accents. The ‘Stracciatella’ version of the men’s ECCO GOLF CLASSIC HYBRID (£190), with its white leather and a ‘chocolatey’-style outsole, has a penny loafer design that holds up a ball marker.

Additionally, the women’s edition of the ECCO GOLF BIOM C4 (£210) is offered in Hazelnut-Honey with rich, brown accents, while the men’s version of the shoe comes in pistachio with green accents.

The new ‘Flavour of Golf’ collection will be at retail from May 13.

For more details, visit www.gb.ecco.com 

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“I’m thrilled to have joined forces with the ECCO GOLF design team to create this Special Edition version of the BIOM C4,” commented Shiels. “The design really reflects my individual style and passions, and I couldn’t have asked for a better model in which to showcase those aspects of my personality.

“I was lucky enough to visit ECCO GOLF’s headquarters in Denmark earlier this year and witness first-hand everything that goes into designing and crafting every pair of shoes that the company makes – it was absolutely mind-blowing. I can’t wait to see my design come to life, and to be able to get the shoes out on the golf course!”

Shiels’ stylistic elements of the shoe are complemented by some of ECCO’s world renowned performance technologies, including 360-degree breathability and waterproofing provided by a GORE-TEX SURROUND construction, which is combined with the ECCO EXHAUST GRID that enables air ventilation towards the sole of the foot. Crafted from ECCO Performance Leather and a new, super-stretchy mesh sock, this hybrid is set on the progressive ECCO MTN GRIP outsole and is powered by BIOM NATURAL MOTION Technology.

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LYTR technology combines ECCO’s FLUIDFORM technology with all-new ECCO LYTR foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound. ECCO LYTR Foam is seamlessly integrated into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, creates a flexible, cloud-like sensation for the wearer.

The LT1 also boasts a number of ECCO’s other technology features, including the E-DTS NET design on the outsole, an evolution of the company’s DYNAMIC TRACTION SYSTEM. This ensures exceptional durability and provides golfers with multi-directional traction for better grip out on the golf course. It also features a waterproof membrane that keeps the foot dry and comfortable in wet conditions.

As well as offering a sporty look, the shank area of the LT1 – which guarantees stability and prevents twisting – is visible through the sole, adding a vibrant pop of colour to the overall design.

The LT1 is available in both a lace and BOA closure styles for both men and women, and is offered in a choice of three colours for men (black, white and concrete, with contrasting sole colour pops) and two colours for women (beige, white). It has an RRP of £170 for the lace model and £200 for the BOA style.

For more details, visit gb.ecco.com

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There are models to suit all golfers, from the sporty designs offered by the S-THREE, BIOM H4 and BIOM C4, to the more traditional appearance of the new Classic Hybrid, which combines old-school looks with the latest in in-shoe comfort.

ECCO S-THREE
ECCO Golf’s popular S-Three shoe has been updated with a subtle redesign for 2023 that includes a host of new colours and closure options, as well as redesigned tongue that is thinner, lighter, and more fitted to the wearer’s foot.
As with the original model, the new S-Three features a moulded midsole which offers three distinct zones of softness. The heel is engineered for medium softness to ensure the right amount of cushioning and comfort, while the central part has higher levels of rigidity to enhance lateral stability throughout the swing, while the forefoot section is the softest of the three zones for increased walking comfort. The soles feature colour transitions between the different sections highlighting the technology and giving each pair a unique look.
The shoe’s uppers are made from thicker leather made in ECCO’s own tanneries which are fully waterproof and feature breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions. A double layer of neoprene in the collar and heel provides increased padding, while the midsole features an internal reinforcement system that connects the midsole to the lace section of the shoe to provide extra stability.
The outsole features more than 100 traction bars and 800 traction angles for excellent grip in all playing conditions.
The S-Three will be available in 13 colourways across the men’s and women’s collections. Additionally, both will feature the BOA Fit lacing system, which provides the wearer with hassle free lacing at the tips of their fingers.

Men’s colours: Black/Concrete, White/Black/Air, Retro Blue/White/Marine, Concrete/Retro Blue, White/Blue Depths/Bright White, Marine/Morillo, and White/Carribean/Concrete. Sizes 39-47.
Women’s colours: White/Dusty Blue/Air, Delicacy/Blush, Marine/Hibiscus/Night Sky, Straw/White/Bright White, Dusty Blue/Air, and White/Delicacy. Sizes: 36-42.

BIOM H4
Like the S-Three, the BIOM H4 has been given a subtle redesign for the 2023 season, while also introducing some new colour options for both men and women.
The shoe features a reworked upper, notably around the toe area, to produce a sleeker, slimmer look, while the tongue has been completely redesigned to produce a more ergonomic shape that fits more comfortably to the foot.
The shoe’s uppers are crafted from thin, but highly durable leather made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.
The BIOM 2.0 last offers a modern, updated look and feel that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.
The outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while FLUIDFORM Direct Comfort Technology enhances in-shoe comfort and provides energy rebound.

Men’s models: Black, Concrete, and White/Air colours are offered in the standard lace option, and White/Retro Blue, White/Frosty Gravel, and Magnet/Forest Green are the choices for the laceless BOA system. Sizes 39-48.
Women’s models: The standard lace option is offered in Marine/Night Sky, White/Air and Delicacy/Shadow White, and White/Concrete, Black/Magnet, and Violet Ice/Delicacy in the BOA design. Sizes 36-42.

BIOM C4
A new women’s option has joined in the C4 BIOM range, which offers a balance of cushioning, rebound, waterproofing and air-flow technology that enables the wearer to stay cool and comfortable throughout their round.
Offered in BOA and standard lacing options for men, and in the standard lacing option for women. The men’s collection features one new colourway – Magnet, while the women’s collection will feature four brand new styles: White, Marine, Delicacy, and Straw.
An updated BIOM last offers optimum support and superior control, while the T.PU posts on the outside add stability, and Biom Natural Motion technology enables the foot to move naturally and close to the ground.
A Gore-Tex 360° surround construction is combined with an exhaust grid that draws fresh air towards the sole of the foot. The outsole has three different sections providing traction, stability, and rotational support.
The model also features Fluidform Direct Comfort Technology, a ‘state change’ process that uses specialised fluid materials to form around an anatomical last, ensuring cushioning and rebound, while also creating a flexible and durable bond without the compromises common with stitched or glued assemblies.
Featuring full leather uppers, a super-stretchy mesh sock offers unparalleled comfort, while the low-to-the-ground sole structure provides a natural position for the foot and excellent ground responsiveness, while also enhancing stability and control.

CLASSIC HYBRID
Offered in stylish all-white or all-black colour options, the new Classic Hybrid offers a premium look and feel, with an upper fashioned from embossed leather, a soft leather lining, and a leather-covered OrthoLite insole.
It features HYDROMAX water-repellent technology and a welt made with 52% recycled leather fibres. Traction is delivered by enlarged and rotated support bars that offer multi-directional grip in all underfoot conditions.
Despite its traditional ‘dress shoe’ look, the Classic Hybrid is lightweight and flexible, with Fluidform Direct Comfort Technology ensuring a balance of cushioning and rebound, while the uppers and the sole unit are joined by a seamless durable bond that prevents the compromises common with stitched or glued assemblies.

To discover more details about the new ECCO Golf footwear range, visit gb.ecco.com

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The new model, which takes inspiration from the BIOM G3 and the BIOM H4, is equipped with world-renowned GORE-TEX construction that offers 100% waterproofing, while still allowing the foot to breathe. Moreover, the shoe has been engineered to incorporate ZARMA-TOUR spikes, which are combined with innovative hybrid grooves to offer year-round traction and stability.

The updated BIOM NATURAL MOTION last, originally developed by ECCO by scanning more than 2,500 feet, offers additional support and superior control while enabling the foot to move naturally whilst walking the course.

Crafted from ECCO Performance Leather and a sporty mesh, the BIOM G5 comes with a choice of a laced or BOA Fit System on the side of the shoe. A low toe profile gives it a sleeker silhouette, with the women’s shoe offering a more refined and feminine aesthetic.

Additionally, for the AW22 collection, ECCO ambassador Lydia Ko has designed a custom version of the BIOM G5. Ko’s design features hibiscus flowers styled onto one side of the shoe, and silver ferns on the other, paying homage to her country of birth, South Korea, and the country in which she grew up, New Zealand, respectively.

FLUIDFORM Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound, while creating an integral, flexible and durable bond without the compromises common with stitched and/or glued assemblies.

Andrzej Bikowski, Head of Design for ECCO GOLF, said: “The BIOM G5 has been yet another fantastic achievement in design and innovation for us. Following the huge success of BIOM G3, and BIOM H4, the next iteration of our cleated BIOM series needed to be a true step-up in both comfort and technology, and this is something we truly feel we’ve achieved with the BIOM G5.”

The Boom G5 comes in five styles for men and five styles for women:

Men’s: Steel/Black BOA, White/Black BOA, White/Regatta BOA, Black/Steel Laced, White/Blue Depths Laced. RRP: £210 laced, £220 BOA
Women’s: White BOAMisty BOA, Black Laced, White Laced, White BOA Lydia Ko Special Edition. RRP: £210 laced, £220 BOA

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