The partnership will involve the agency activating a range of media campaigns and engaging storytelling to drive awareness of its best-in-class golf breaks and position SOLGOLF as the leading luxury golf travel provider in the Costa del Sol region.

“We recognise the desire of travelling golfers seeking world-class golf combined with exceptional all-round service and we’re looking forward to promoting this message with the support of Sports Impact, who’s ethos of working with premium brands aligns perfectly into our business model,” said Director Mark Parry.

“Our dedicated team are on hand to personalise all packages to ensure guests can create their dream golf getaway for a wide range of group sizes,” he added.

Offering a care-free golf travel solution, SOLGOLF covers every aspect of a trip from transfers to accommodation and assistance with tee-time reservations at a selection of bucket list golf courses that the Costa del Sol has to offer.

Aimed at groups of four to 16 golfers, the company provides an unrivalled experience with its two high-end four en-suite bedroom penthouse apartments overlooking the stunning Puerto de Sotogrande and a host of additional services including a private chef, yacht charters and an exclusive opportunity to play alongside former U.S. Open Champion and brand ambassador Michael Campbell.

Situated within one hour of both Gibraltar and Malaga airports, the destination is well suited to accommodate golfers from key markets across the European continent.

“The bespoke choices available and our extensive contacts at some of the best golf courses in the area truly sets us apart and we’re really excited to get that message across and welcome golfers from all over Europe,” added Parry.

“The Costa del Sol is a haven for European golfers and we’re delighted to have been chosen by SOLGOLF to represent them and the top-quality service on offer to travelling golfers seeking the best trips that money can buy,” said CEO Natalie Collard.

“In a thriving travel market, we look forward to enhancing the awareness of SOLGOLF and using our experience and vast network of influential media partners to really put them on the map,” she added.

SOLGOLF joins a long list of leading brands represented by Sports Impact, including Brand Fusion International, Crail Golfing Society, Duca del Cosma, Galvin Green, Golf’s Greatest Holes, KBS, Meldrum House, Motocaddy, New Balance Golf, Prostate Cancer UK, Sun Mountain and Wilson Golf.

For more information about SOLGOLF visit https://solgolf.es.

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Addecott, who is based in London and has previous golf industry expertise with the agency’s longest serving client, Wilson Golf, has assumed the role of directing PR, marketing, and sponsorship strategies to deliver standout coverage and exposure across all media platforms.

He has more than 20 years of senior management and board level experience on his resume having worked as Managing Director for WSM Communications and more recently as a Director for Maverick Sports & Entertainment where he oversaw the creation of sponsorship strategies and activation campaigns for some of the world’s most famous brands and sporting personalities.

Nick is highly experienced in sports technology, digital solutions, and social media, with a proven track record in the industry. He has held key positions, including head of global partnerships at Tappit and more recently as Product Sales Specialist with Sony’s sports business, Pulselive.

“We are excited to have Nick join our team, as his extensive experience in sports marketing and sponsorship truly stood out,” said CEO Natalie Collard. “With an average client retention rate of over 12 years, we take great pride in delivering outstanding results for some of the most prestigious brands in golf. We are also committed to continuously enhancing our services, and Nick will be a key contributor to our ongoing growth,” she added.

Commenting on his appointment, Nick said: “I’m delighted to be joining Sports Impact and look forward to working with the agency’s impressive portfolio of premium brands.

The team has built strong relationships with its clients and media partners and I want to support the continued success of the agency with some refreshing ideas designed to elevate brand reputations and grow sales.”

The move follows a period of continued expansion for the agency. Recent new business acquired includes a PR role for both Sun Mountain and brand new clients New Balance Golf across Europe, as well as an expansion of the agency’s existing PR and commercial role with long-term partners Wilson Golf into Scandinavia.

Since 2001, Sports Impact has delivered bespoke marketing communications services to clients across the globe. Specializing in golf while extending its expertise to football, rugby, tennis, and skiing, the agency crafts carefully thought-out strategies, as well as advises on tactical advertising and cost-effective sponsorships to deliver standout exposure.

Among the global brands and venues represented by Sports Impact in terms of international media relations, effective storytelling and strategic communications advice are Brand Fusion International, Crail Golfing Society, Duca del Cosma, Galvin Green, Golf’s Greatest Holes, KBS, Meldrum House, Motocaddy, New Balance Golf, Prostate Cancer UK, Sun Mountain and Wilson Golf.

More details about the agency and its services can be found at: www.sports-impact.com

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