The partnership brings together Southern Guards GC and Oscar Jacobson Golf, a premium Swedish brand with a heritage in fine tailoring.

Renowned for blending timeless Scandinavian style with modern performance, Oscar Jacobson delivers sophisticated, versatile golf apparel that performs on the course while maintaining a sharp, refined aesthetic off it.

HERITAGE MEETS CULTURE

By combining its legacy in fashion tailoring with advanced performance design, the brand continues to expand its offering of modern golfwear that meets the demands of today’s athlete and lifestyle-driven consumer.

“This partnership represents a perfect alignment of values,” said Richard Glover, General Manager of Southern Guards GC. “As a team, we are proud of our South African identity and the culture, unity and resilience that define us.

Oscar Jacobson’s heritage, attention to detail and commitment to excellence mirror our own ambitions as we represent our country on the global LIV Golf stage.”

At the heart of Southern Guards GC’s refreshed identity is a celebration of collective strength, inspired by the African philosophy of Ubuntu – ‘I am because we are’.

This ethos underpins the team’s culture and is reflected in its new visual identity.  Central to the rebrand is the rhino, a powerful symbol in South African culture representing strength, resolve and legacy which will feature across all of the Oscar Jacobson styles.

“Oscar Jacobson has always stood for craftsmanship, performance and timeless style,” said  Graeme Stevens, at Oscar Jacobson Golf.

“Partnering with Southern Guards GC at this pivotal moment in their journey is incredibly exciting.

Their story, values and renewed identity resonate strongly with our brand, and we are proud to support the team with apparel that reflects confidence, versatility and modern elegance.”

HOME SOIL

The announcement comes at a defining moment for Southern Guards GC, just months before LIV Golf tees off on African soil for the first time.

LIV Golf South Africa is set to take place at Steyn City, Johannesburg, from 19–22 March 2026, with more than 70,000 tickets already sold. As anticipation continues to build, momentum around the event – and its host team – shows no signs of slowing.

The new Southern Guards line of team apparel will be available in the U.K. from mid February at www.oscarjacobsongolf.co.uk and from selected retail partners.

The post LIV Golf’s Southern Guards GC partner with Oscar Jacobson appeared first on Golf News.

The deal will see all 14 events of the 2026 season shown live across TNT Sports channels and its streaming platform discovery+.

Global Coverage From Riyadh to the UK

Live coverage begins February 4 to 7 at the ROSHN Group LIV Golf Riyadh, played under lights at Riyadh Golf Club. The 2026 season features 14 events across ten countries and five continents, including the league’s first visit to South Africa in March, along with stops in Adelaide, Hong Kong, Singapore, Mexico, the USA, Spain and the UK.

TNT Sports will act as LIV Golf’s UK and Ireland broadcast partner, with on site presentation planned throughout the season. Further details on scheduling will be confirmed in the coming weeks.

Four Day Format and Star Players

From 2026, LIV Golf events will move to a four day, 72 hole format. The season will feature 57 players across 13 teams, plus five wild card entrants. The field includes Bryson DeChambeau, Jon Rahm, Joaquin Niemann, Phil Mickelson, Dustin Johnson, Sergio Garcia, Tyrrell Hatton and Tom McKibbin.

Reaction From Broadcaster and League

Scott Young, Executive Vice President at Warner Bros Discovery Sports Europe, said the addition of LIV Golf strengthens TNT Sports’ premium live sports portfolio and brings more top level golf to subscribers.

LIV Golf’s SVP of International Media Rights, Orjan Olsson, described the partnership as a landmark moment for the league in a key sports market, promising enhanced storytelling and greater access for fans.

Growing Global Presence

The season continues from Saudi Arabia to Australia the following week, returning to Adelaide after crowds of more than 100,000 in 2025. Founded in 2021, LIV Golf launched its first season in 2022 and has quickly become a major presence in the global game.

The agreement adds LIV Golf to TNT Sports’ existing rights, which include Premier League football, UEFA competitions, the FA Cup, Premiership Rugby, UFC and MotoGP.

Current LIV Golf 2026 Schedule (as it stands)

4-7 February – ROSHN Group LIV Golf Riyadh, Riyadh Golf Club, Saudi Arabia

12-15 February – LIV Golf Adelaide, The Grange Golf Club, Australia

5-8 March – HSBC LIV Golf Hong Kong, Hong Kong Golf Club at Fanling, Hong Kong

12-15 March – LIV Golf Singapore, Sentosa Golf Club, Singapore

19-22 March – LIV Golf South Africa, Steyn City, South Africa

16-19 April – LIV Golf Mexico City, Club de Golf Chapultepec, Mexico

7-10 May – LIV Golf Virginia presented by Maaden, Trump National DC, USA

4-7 June – LIV Golf Andalucia, Real Club Valderrama, Spain

25-28 June – LIV Golf Louisiana, Bayou Oaks at City Park, USA

23-26 July – LIV Golf UK by JCB, JCB Golf and Country Club, Great Britain

20-23 August – LIV Golf Indianapolis, The Club at Chatham Hills, USA

27-30 August – Aramco LIV Golf Michigan, The Cardinal at Saint John’s, USA

The post TNT Sports Secures LIV Golf Broadcast Deal appeared first on Golf News.

From breaking age records on the Ladies European Tour to becoming one of the sport’s most recognisable broadcasters, Henni Zuël’s journey has been shaped by talent, resilience, and a relentless appetite for challenge. Now, as she steps into a global role with LIV Golf, she is poised to help shape the game’s future worldwide.

There are sporting careers that follow a neat, predictable line and then there is the story of Henni Zuël. Her trajectory has been anything but conventional, marked instead by reinvention, determination, and a restless belief that golf can, and should, evolve.

As she prepares to join LIV Golf as one of the league’s newest broadcasters for the 2026 season, Zuël enters her next chapter with an energy that feels both purpose-driven and inevitable.

LIV Golf’s upcoming campaign will span 14 events across 10 countries, including its first-ever stop in South Africa, offering the kind of global stage that perfectly suits a broadcaster whose work has already resonated around the world.

LIVING FOR THE FUTURE

For Zuël, the move is not just professional, it’s philosophical. “Challenge has always guided my career, and I’m drawn to environments that encourage curiosity, innovation, and a genuine sense of purpose,” she says. “LIV Golf is at the forefront of redefining how the sport is experienced, powered by elite athletes and leaders who embrace meaningful progress, a vision that strongly resonates with me.”

There is something striking about the clarity of her words: a former professional player who has lived almost every side of golf now stepping into a role where she can shape how millions experience it.

Her path to this moment began long before studio lights and international broadcasts, back when she was one of Britain’s most extraordinary young talents. As an amateur, Zuël represented England at every level and made history at just 13 years old, becoming the youngest player ever to compete on the Ladies European Tour.

INJURY TO BROADCASTING

Even within a sport accustomed to prodigies, her rise was exceptional. By 18 she was a full-time professional, spending seven years on the LET, winning twice on the LET Access Series and earning major championship starts, including a standout T13 finish at the 2010 Women’s British Open.

It was a trajectory that promised longevity, until a severe back injury brought her competitive playing days to an abrupt halt.

But Zuël has always possessed a rare ability to reinvent herself. Where others might have seen finality, she saw a new beginning. She pivoted into broadcasting with a mixture of humility and ambition, quickly establishing herself as one of the most modern, insightful, and engaging voices in golf media.

AWARD WINNER

Her nearly decade-long tenure with Sky Sports saw her covering the sport’s biggest stages and contributing to the BAFTA-winning broadcast of The Open Championship in 2016, a milestone that confirmed her arrival as more than just a former player with a microphone.

Her work with GOLFTV and Discovery expanded her visibility across global markets.

She didn’t merely present; she shaped content, co-producing editorial output including three seasons of the acclaimed instructional series My Game. Her storytelling earned accolades such as the SJA Sports Journalist Award, but more importantly, it earned trust.

Fans saw in her a broadcaster who understood the layers of a tour event, the psyche of a player, and the beating heart of a sport in transition.

GOLFING AMBASSADOR

Yet Zuël’s influence stretches far beyond the broadcast booth. She has become a global ambassador for accessibility and growth in golf, serving the R&A and working alongside Steph Curry’s Underrated Golf Tour to build entry
points for underrepresented youth. Mentorship is woven into her daily life, guiding young golfers, supporting emerging commentators, and lending her platform to charitable work with organisations like Children on the Edge.

Her commercial partnerships with global brands such as adidas, BMW, Rapsodo, Fairmont Windsor, The Buckinghamshire, and Precision Golf reflect her credibility not just as a media personality, but as a modern leader within the sport.

This blend of on-air experience, international perspective, and a genuine commitment to expanding the game made her an ideal candidate for LIV Golf’s evolving broadcast vision.

LIV NUMBERS

The league’s production now reaches nearly 900 million households across more than 200 countries and territories, distributed through an expansive network of partners including FOX, DAZN, KC Global Media, Seven Network, Movistar, Coupang Play, TV Azteca and many more. The results have been staggering, with more than 66 million viewer hours generated across live broadcasts, re-airs, and highlights during the 2025 season.

It is a global footprint that demands voices capable of meeting the moment, voices like Zuël’s.

Her new role with LIV Golf will see her anchoring pre-show coverage and delivering analysis across all four rounds of the league’s 72-hole format.

It is a position that requires nuance, confidence, and clarity, particularly within LIV’s dual narrative structure, where team identity and individual performance unfold simultaneously.

HENNI’S PASSION

Zuël’s enthusiasm for the role is evident not just in what she says, but in what she represents: a broadcaster who embraces technology, creativity, and global connectivity as essential tools.

“My passions – golf, technology, creativity, and forward thinking, are all reflected in this role,” she explains.

“Joining LIV Golf will enable me to draw on my experience as a commentator and former player, whilst contributing to the wider mission of expanding awareness and driving positive global change within the game.”

That phrase – positive global change – feels like a thread running through her entire career.

Whether she is raising the profile of women’s golf, mentoring the next generation, or championing philanthropic work, Zuël has always viewed the sport as a platform for more than competition.

Now, with a broadcast reach that spans continents, she can influence the game on its widest stage yet.

Her official debut for LIV Golf is set for Riyadh in February 2026, an event played under the lights at Riyadh Golf Club.

It’s a fitting introduction for someone who has spent her life stepping into arenas once considered beyond reach.

From the 13-year-old who rewrote the record books, to the professional who clawed her way through adversity, to the journalist who redefined modern golf storytelling, Henni Zuël arrives at this moment fully formed experienced, ambitious, and ready.

Golf is in a period of reinvention. Its audience is changing, its borders expanding, its traditions evolving.

Henni Zuël, with her rare blend of credibility and vision, is stepping into the heart of that transformation.

And as LIV Golf prepares to take its next global leap, it is hard to imagine a more fitting voice to help narrate the future

 

 

The post INTERVIEW: HENNI TAKES THE LEAD appeared first on Golf News.

His return to LIV comes at a time when his career is enjoying its strongest momentum to date.

Since turning professional in 2011, Canter has earned recognition for his consistency, precision and analytical approach to the game.

His steady progression on the DP World Tour has seen him emerge as one of Europe’s most reliable performers, highlighted by his breakthrough victory at the 2024 European Open and a second win at the 2025 Bapco Energies Bahrain Championship.

He closed the 2025 season ranked seventh on the DP World Tour’s Race to Dubai and currently sits 60th in the Official World Golf Rankings.

These achievements, combined with his previous LIV experience, make Canter’s return a notable addition to the league as it continues to evolve on the global stage.

“Rejoining LIV Golf is a huge moment for me,” said Canter. “My earlier seasons in the league played a big role in shaping me into the player I am today, and the growth of LIV since then has been remarkable.

Coming back now, after becoming a more complete player and a multiple winner on the DP World Tour, feels like the right step. I am excited for what is ahead and ready to contribute from day one.”

Canter’s return brings a proven and in form talent back into the LIV Golf roster as anticipation builds for the 2026 season.

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HSBC is LIV Golf’s first partnership with a global banking and financial organisation. The multi-year partnership will span the entirety of LIV Golf’s 14-event global season, as well as support two of LIV Golf’s thirteen teams, starting at LIV Golf Andalucía July 11-13 at Real Club Valderrama.

This groundbreaking collaboration will further HSBC’s deep commitment and history in growing the game of golf. HSBC will also play a strategic role in supporting LIV Golf’s community partnerships strategy that opens up opportunities and access for the next generation of golfers, as well as financial literacy initiatives.

Barry O’Byrne, HSBC’s CEO of International Wealth and Premier Banking, said: “We are delighted to join forces with LIV Golf and are really excited to see what we can create together.

HSBC has more than two decades of legacy in the sport and we can’t wait to bring another level of excitement to our clients and sport fans.

We are looking forward to working with LIV Golf to continue to attract new audiences to watch and play the game.  We are proud to continue to open up a world of opportunity for golf, both on and off the course and have LIV Golf alongside us on this journey.”

“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners,” said Scott O’Neil, LIV Golf CEO.

“HSBC’s global footprint and ongoing presence in professional tournaments align perfectly with our mission to build the game for the next era of players and fans.

Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision.

We appreciate HSBC’s confidence in supporting some of the world’s biggest stars as they introduce and showcase the sport and its opportunities to new audiences worldwide.

Together, we have an opportunity to engage younger fans, connect through music, culture, and innovation, and inspire the next generation, unlocking meaningful potential for both our brands and the sport we love.”

TEAM TIE UPS

In recognition of LIV Golf’s position as the only global golf league pioneering team golf, the partnership will include team-specific support for Crushers GC, captained by Bryson DeChambeau, and Majesticks GC, co-captained by Lee Westwood, Ian Poulter and Henrik Stenson.

HSBC will also become the presenting partner of LIV Golf’s “9 to Play” broadcast segment that will appear during every LIV Golf live broadcast, with a potential reach of over 875 million households across more than 120 international markets.

“LIV Golf and Crushers GC deliver both the game and golf culture to new generations and markets across the world with a competitive spirit at our core. We are proud to represent HSBC, a brand that shares our belief in access to golf and elite performance on a global stage,” said DeChambeau.

“HSBC has been a leader in shaping the global game of golf for decades; this new partnership strengthens our team and reinforces the global momentum behind LIV Golf; together, we’re building something special that resonates far beyond the fairways. It will be an honour to wear the HSBC brand as we represent Majesticks GC around the world,” said Westwood.

The post LIV GOLF AND HSBC ANNOUNCE GLOBAL MULTI-YEAR PARTNERSHIP appeared first on Golf News.

New Dynamics, New Markets

Parallel tours and their emergence is directly impacting the way bettors are engaging with the sport of golf. Now there are more tournaments than ever, player fields are changing, formats are further shifting. Comprehending how and where to place bets is becoming more complex, but potentially more rewarding too, than ever before. Platforms covering a wide variety across emerging tours but also traditional ones are ever growing in demand. Thanks to this turn of events, resources like Golf betting in Betinasia are standing out, offering users selected access to expert insights, comparison of odds and a broad variety of events. With bettors looking to make well educated and strategic decisions in an ever evolving golf ecosystem, having a well rounded opinion of both the major tour action and the LIV is quite essential.

Player Loyalty and Performance Volatility

The performance and participation of players comes to add another level of complexity. There are quite a few high profile defections to LIV golf that redefine tournament rosters and this in turns means that some of the world’s best and top golfer names make less appearances and/or only in selected few major championships. This inconsistency may affect player form significantly and the outcomes of bets. On the positive side of things, bettors can gain a competitive edge by understanding the following player facts:

• Travel schedule
• Past performance in different golfing formats
• Recent competition level

In addition, the lines between tour affiliations and major events are continuously blurring, especially when taking into consideration the recent ongoing negotiations for a potential unified golf front with the situation remaining quite fluid. Bettors need to be agile and prepared to take advantage of political shifts within the sports and also weekly player movement.

The Rise of Global Interest

In an interesting turn of events thanks to this level of fragmentation, the reach of professional golf is expanding. PGA Tour is ever strong within North America while LIV’s international events showcase elite golf to a wider demographic. For bettors outside the span of classic markets, this increased level of admittance means more information and date, more live action and even more betting opportunities.

Conclusion: Betting on Golf’s Evolving Future

The transformation of golf is certainly somewhat controversial but for bettors it may also prove inspiring and invigorating. As the landscape continues to redefine itself, bettors able to adapt swiftly to the changes and leverage trustworthy platforms will gain a competitive advantage in regards to the game’s divided but also exciting fut

The post From LIV to the Majors: Navigating Golf Betting Across Divided Tours appeared first on Golf News.

As fans gear up to witness LIV Golf’s 54 international stars in Staffordshire from 25-27 July, Hospitality Tickets and three-day Grounds passes for the highly anticipated event are on sale now at LIVGolf.com.

Ross Hallett, LIV Golf Executive Vice President and Head of Events, said: “We can’t wait for our return to the JCB Golf & Country Club, where our 2024 debut delivered one of the most exciting and memorable events of the year for both players and fans, alike.

This year’s edition is going to raise the bar once more with a festival of golf, music, and activities for all fans and families to enjoy. We look forward to welcoming everyone to Staffordshire to experience LIV Golf’s world-class entertainment on and off the course.”

As the first DJ to headline an Olympic closing ceremony with his performance at the 2016 Olympics in Rio, Kygo’s meteoric rise to the top of global music streaming features an illustrious list of collaborations leading to more than 23 billion streams across his decade-long career.

With international chart-topping hits such as “It Ain’t Me” featuring Selena Gomez, “Higher Love” with Whitney Houston, and “Lose Somebody” with One Republic, the global superstar will bring his unique discography of record-breaking tracks to JCB Golf & Country Club on Saturday 26 July with a live concert at 6:30 p.m.

To kick off the evening entertainment on Saturday, Canadian DJ and summer festival star Frank Walker will take the stage at 6:00 p.m, bringing his unique setlist blending electric, pop and country to deliver a feel-good show for fans.

The electronic star, known from his standout performances at the world’s biggest festivals in EDC Las Vegas, Ultra Miami and Ultra Japan, will wow the crowd as LIV Golf celebrates round two in style.

Fans can secure the ultimate tournament experience with LIV Golf’s renowned Hospitality packages. Whether it’s the exclusive experience of Club 54 on the 18th green or the electric atmosphere at the Party Hole in the Birdie Shack and Digger Inn, each offering delivers an array of amenities.

Also available are one of the select LIV Premium All-Access passes, providing course-wide amenities to all hospitality areas. All tickets for Saturday will include access to the post-round shows. For tickets and more information, visit LIVGolf.com or email Tickets@livgolf.com.

The post KYGO TO HEADLINE LIV GOLF UK BY JCB appeared first on Golf News.

PGA Tour commissioner Jay Monahan and player director Adam Scott met with Trump earlier this month as efforts continue to strike a deal between the US-based circuit, the DP World Tour and Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf.

Talks have been ongoing since the signing of a framework agreement in June 2023.

TOP PLAYERS TOGETHER

Speaking on CBS during the final round of the Genesis Invitational, Woods said: “I think we’re in a very positive place right now.

“We had a meeting with the President. Unfortunately, I had some other circumstances that came up, but Jay and Adam, they did great during the meeting and we have another subsequent meeting coming up.

“I think that things are going to heal quickly. We’re going to get this game going in the right direction. It’s been heading in the wrong direction for a number of years.

“The fans want all the top players playing together and we’re going to make that happen.”

Asked by Jim Nantz if that could be this year, or “very soon this year”, Woods replied: “Yes and yes.”

Rory McIlroy said in November that he believed Trump becoming US president for the second time could help “clear the way” for a peace deal in golf’s civil war.

The four-time major winner had previously said that a 50-50 split between players on both sides and the US Department of Justice represented the biggest obstacles to a deal, with the DOJ having already forced a non-solicitation clause to be removed from the framework agreement.

However, Trump will be able to influence the priorities of the DOJ and has a close relationship with Saudi Arabia and LIV Golf, with several of their 54-hole events being staged at Trump-owned courses.

The post Tiger Woods says Donald Trump’s involvement will help golf ‘heal quickly’ appeared first on Golf News.

In a wide-ranging press conference ahead of the Genesis Invitational, McIlroy said he learned that Trump is not a fan of LIV Golf’s 54-hole format, which includes team and individual elements and a shotgun start.

McIlroy, who initially played golf with Trump in February 2017, said in 2020 that he would not do so again – and doubted he would even be invited – after questioning Trump’s leadership during the coronavirus pandemic.

PGA Tour commissioner Jay Monahan and player director Adam Scott met with Trump last week as efforts continue to strike a deal between the US-based circuit, the DP World Tour and Saudi Arabia’s Public Investment Fund (PIF), which bankrolls LIV Golf.

WILL THE MERGER HAPPEN

Talks have been ongoing since the signing of a framework agreement in June 2023.

Asked about that meeting and what Trump could achieve, McIlroy made reference to Yasir Al-Rumayyan, the governor of the PIF.

“So the president, he can do a lot of things,” McIlroy said. “He has direct access to Yasir’s boss [Mohammed bin Salman]. Not many people have that.

“Not many people can say, I want you to get this deal done and by the way, I’m speaking to your boss, I’m going to tell him the same thing.

“He [Trump] can be influential. I saw it when I was playing with Sheikh Hamdan of Abu Dhabi the day when he got elected in November and the respect he has in the Middle East… I don’t think people appreciate how much respect that he has there.

“So I think whenever he says something they listen and I think that’s a big thing.”

Asked if he had spoken to Trump recently, McIlroy said he had played golf with him “a few weeks ago”.

LIV HAS MADE A DIFFERENCE

“It was great. Yeah, it was really good,” McIlroy added. “I thought we had a good discussion.

“I learnt that he’s not a fan of the LIV format. I was like, ‘But you’ve hosted their events?’ He was like, ‘yeah, but it doesn’t mean that I like it’. So I think he’s on the Tour’s side.”

McIlroy was initially among the biggest opponents of LIV Golf and said in July last year he would rather retire than play on the Saudi-funded breakaway, but has softened his stance more recently.

“Whether you stayed on the PGA Tour or you left, we have all benefited from this,” the Northern Irishman added.

“I’ve been on the record saying this a lot, like we’re playing for a 20 million dollar prize fund this week. That would have never happened if LIV hadn’t have come around.

“I think everyone’s just got to get over it and we all have to say ‘okay, this is the starting point and we move forward’. We don’t look behind us, we don’t look to the past.

“Whatever’s happened has happened and it’s been unfortunate, but reunification, how we all come back together and move forward, that’s the best thing for everyone.

“If people are butt-hurt or have their feelings hurt because guys went or whatever, like who cares? Let’s move forward together and let’s just try to get this thing going again and do what’s best for the game.”

WILL RORY PLAY ON LIV GOLF

Whether that extends to McIlroy himself playing in LIV Golf events appears unlikely however.

McIlroy responded, “I hope not,” when asked if there needed to be some “crossover” between the rival tours, before expanding on how the two entities could exist in the future.

“We’ll see, we’ll see,” McIlroy said. “Do they take up a smaller part of the schedule maybe?

“There are certain markets that their product has worked, in Adelaide for example this week. So are there certain markets where we try to cherry pick the best ones that make sense and try to do something with them?”

The post Rory McIlroy: Donald Trump is on PGA Tour’s side in civil war with LIV appeared first on Golf News.

Starting with round two of the season-opening LIV Golf Riyadh presented by Ma’aden, golf fans in the UK will have unprecedented access to LIV Golf’s thrilling competition, with 41 rounds of live golf coverage across 14 tournaments throughout the season on ITVX.

The 2025 season begins at Riyadh Golf Club from 6-8 February and will conclude with the Team Championship finale at LIV Golf Michigan from 22-24 August.

OTHER LIV VENUES

In between, LIV Golf will make stops in Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis, making LIV Golf the world’s first truly global golf league.

ITVX will serve as the primary platform for LIV Golf, delivering live and full coverage of every round of every tournament, with selected live broadcasts on ITV1 and ITV4.

The weekly highlights show produced by LIV Golf will also be broadcast on ITV4, ensuring fans never miss a moment of the action.

The landmark agreement with ITV reinforces LIV Golf’s commitment to expanding its global reach and bringing the sport to new audiences in the UK.

It also signals the return of live golf to free-to-air television in the UK, providing a new and dynamic viewing experience that aligns with LIV Golf’s commitment to attract new audiences and grow the game of golf.

Fans will have the opportunity to watch some of the sport’s biggest names compete in LIV Golf’s innovative format, featuring 54-hole tournaments, shotgun starts, and the unique combination of individual and team-based competition.

COMMENTS ON THE DEAL

Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, said: “Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world.

With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league.”

Niall Sloane, Director of ITV Sport, said: “This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season. This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.”

This announcement follows LIV Golf’s recent broadcast deals with FOX Sports in the United States, Coupang Play in South Korea, and Movistar Plus+ in Spain, further solidifying the League’s global expansion and mission to grow the game in new and existing markets.

With LIV Golf set to take centre stage on ITVX, UK fans can look forward to an unparalleled viewing experience that amplifies the League’s visibility, introduces the sport to new audiences, and enhances engagement with players, teams, and partners.

For more information visit LIVGolf.com

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