{"id":28497,"date":"2025-01-16T10:24:16","date_gmt":"2025-01-16T10:24:16","guid":{"rendered":"https:\/\/golfnews.co.uk\/?p=28497"},"modified":"2025-01-16T10:24:16","modified_gmt":"2025-01-16T10:24:16","slug":"liv-golf-announces-new-ceo-of-the-global-golf-league","status":"publish","type":"post","link":"https:\/\/golfnews.co.uk\/features\/liv-golf-announces-new-ceo-of-the-global-golf-league\/","title":{"rendered":"LIV GOLF ANNOUNCES NEW CEO OF THE GLOBAL GOLF LEAGUE"},"content":{"rendered":"

LIV Golf have announced Scott O\u2019Neil as new Chief Executive Officer of the company, effective immediately<\/strong>.<\/p>\n

O\u2019Neil will drive the strategic vision, business operations, and global growth for the league, its 13 teams and roster of world-class golfers, and its efforts to drive positive impact.<\/p>\n

Greg Norman, who has been instrumental to the launch of LIV Golf as its first CEO and Commissioner, will hand off day-to-day management, but will remain involved with LIV Golf.<\/p>\n

LIV PLAYING FOR YEARS TO COME<\/strong><\/p>\n

O\u2019Neil\u2019s appointment represents the reach of LIV Golf\u2019s early success and positions the league for the next phase of sustained growth as it remains focused on modernizing and supercharging the sport with a first-of-its-kind team competition and experience for the next generation golf fan around the world.<\/p>\n

\u201cOn behalf of the Board of Directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years,\u201d said LIV Golf Board Chairman Yasir Al-Rumayyan.<\/strong><\/p>\n

\u201cScott has the passion, the tenacity, and the vision to continue leveraging LIV Golf\u2019s position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come.\u201d<\/p>\n

\u201cWhen we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman. I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV\u2019s success.\u201d<\/p>\n

WHO IS SCOTT O’NEILL<\/strong><\/p>\n

Prior to being named CEO of LIV Golf, O\u2019Neil served as CEO of Merlin Entertainments, responsible for overseeing the business operations and global growth across its 140+ attractions in 23 countries.<\/p>\n

Before Merlin, O\u2019Neil served as CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment, and investment properties, where he oversaw more than $2 billion of growth in enterprise value centered on bringing innovation to the industry.<\/p>\n

O\u2019Neil has more than 25 years of experience in leading and managing global sports and entertainment brands.<\/p>\n

With a reputation for innovation, strategic and global brand development and partnerships, and a passion for culture and talent development, O\u2019Neil has stewarded some of the sports and entertainment industry\u2019s most renowned and iconic brands and properties.<\/p>\n

These include the NBA\u2019s New York Knicks and Philadelphia 76ers, the NFL\u2019s Philadelphia Eagles, the NHL\u2019s New York Rangers and New Jersey Devils, and the internationally ranked sports and entertainment arenas, Madison Square Garden and Prudential Center.<\/p>\n

\u201cThe opportunity to lead a global sports league is a dream come true. I am grateful and humbly thank the members of the LIV Golf Board of Directors and its Chairman Yasir Al-Rumayyan for believing in my strategic vision, growth plan, and passion for this league,\u201d said O\u2019Neil<\/strong>.<\/p>\n

\u201cLIV Golf is the world\u2019s first global golf league and, with the best teams and players competing around the world, it represents sports entertainment at the highest level.<\/p>\n

\u201cWhat LIV Golf has achieved in just three years is remarkable \u2013 the game has been infused with a long overdue bolt of energy and innovation with the team model, players have increased freedom and rights, fans are getting the access they have always wanted, and the game has been brought to new markets that have been desperate for elite golf for decades.<\/p>\n

\u201cThere has never been a better time to unlock real financial investment, bring team golf and innovation to the forefront, drastically lower the fan age demographic, and put fan experience and fun at the center of everything we do.<\/p>\n

LIV Golf represents the future of the sport and will ensure the future of the golf ecosystem for years to come.\u201d<\/p>\n

\"\"
Scott O’Neil<\/figcaption><\/figure>\n

Announced as LIV Golf\u2019s first CEO and Commissioner in October 2021, Greg Norman was a pioneer who helped pave the way for its significant growth and success during his three years leading the world\u2019s first global golf league, including establishing its groundbreaking team and competition format, roster of the world\u2019s top golfers and connections to many of the best courses in the world.<\/p>\n

\u201cFirst and foremost, congratulations to Scott. He is exactly the type of experienced professional who understands the unique and powerful combination of entertainment and sports that LIV Golf exemplifies. The league will be in very good hands with him at the helm,\u201d said Greg Norman<\/strong>.<\/p>\n

\"\"
Greg Norman<\/figcaption><\/figure>\n

\u201cI started this journey more than 30 years ago, knowing in my heart and mind that the game of golf and its professional players were undervalued, delivering a product that felt stagnant. With LIV Golf, we changed the game forever. None of this would have been possible without the vision and leadership of LIV\u2019s Chairman Yasir Al-Rumayyan. He always knew what was possible and he never wavered from his belief that golf and the business of golf could be more than it was in the past.\u201d<\/p>\n

\u201cI couldn\u2019t be prouder of what we\u2019ve accomplished or more pleased with where the league stands today. I\u2019m excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf. LONG LIV GOLF!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LIV Golf have announced Scott O\u2019Neil as new Chief Executive Officer of the company, effective immediately. O\u2019Neil will drive the strategic vision, business operations, and global growth for the league, its 13 teams and roster of world-class golfers, and its efforts to drive positive impact. Greg Norman, who has been instrumental to the launch of LIV Golf as its first CEO and Commissioner, will hand off day-to-day management, but will remain involved with LIV Golf. LIV PLAYING FOR YEARS TO […]<\/p>\n","protected":false},"author":8,"featured_media":19483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[445,9],"tags":[893,1409,2922],"class_list":["post-28497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-golf-news","tag-greg-norman","tag-liv-golf","tag-scott-oneil"],"yoast_head":"\nLIV GOLF ANNOUNCES NEW CEO OF THE GLOBAL GOLF LEAGUE - Golf News | Golf Magazine<\/title>\n<meta name=\"description\" content=\"LIV Golf have announced Scott O\u2019Neil as new Chief Executive Officer of the company, effective immediately.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/golfnews.co.uk\/features\/liv-golf-announces-new-ceo-of-the-global-golf-league\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIV GOLF ANNOUNCES NEW CEO OF THE GLOBAL GOLF LEAGUE - 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