{"id":31092,"date":"2025-10-13T09:23:32","date_gmt":"2025-10-13T09:23:32","guid":{"rendered":"https:\/\/golfnews.co.uk\/?p=31092"},"modified":"2025-10-13T09:23:32","modified_gmt":"2025-10-13T09:23:32","slug":"how-novellus-is-driving-golfs-next-generation","status":"publish","type":"post","link":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/","title":{"rendered":"HOW NOVELLUS IS DRIVING GOLF’S NEXT GENERATION"},"content":{"rendered":"
\n
\n
\n
\n

Lottie Woad\u2019s rapid rise has been one of golf\u2019s most compelling stories and standing firmly in her corner is Novellus Finance, a name making its presence felt on leaderboards and in locker rooms alike. <\/strong><\/p>\n

From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf, they\u2019re helping shape its future.<\/p>\n

Golf News<\/strong> discovers what the company has planned for the game in the years ahead.<\/p>\n

Photos: Getty Images<\/strong><\/p>\n<\/div>\n

\n
\n
\n
\n

What inspired Novellus Finance to become so actively involved?<\/strong><\/p>\n

\n
\n
\n
\n

At Novellus we have always been very passionate about the game and have built some strong relationships within the sport.<\/p>\n

Our brand values align closely with the positive work many of our partners are doing in the game. Supporting emerging talent is a natural way for us to give back and invest in the future of a sport about which we care deeply.<\/p>\n

\n
\n
\n
\n

Is golf sponsorship part of a wider brand strategy, or is it more about personal passion within the company?<\/strong><\/p>\n

\n
\n
\n
\n

Whilst it began as a personal passion for our CEO Billy McManus, it has evolved into a key part of Novellus\u2019 longer term brand strategy.<\/p>\n

Aligning with people and events that share our values has always been important and as we\u2019ve seen success with the athletes we have backed and the growth of the events, it has become a consistently positive area for continued investment.<\/p>\n

\n
\n
\n
\n

How do you decide which tournaments and players to sponsor?<\/strong><\/p>\n

\n
\n
\n
\n

It is still quite a fluid process and often depends on the individual event or athlete. For example, we partnered with Annabel Dimmock after seeing the way she engaged with fans at the KPMG Women\u2019s Irish Open.<\/p>\n

Her father caddied for her that week, and with her winning the event, it felt like a special story we wanted to be part of.<\/p>\n

We spend a lot of time talking with people within golf whose opinions we value. Being able to pick the brains of leading players, caddies and key people in the game really helps us to identify some of the most exciting up and coming players and critically, learn about them as people.<\/p>\n

\n
\n
\n
\n

When it comes to selecting events, the promoters have played a key role. Forefront has done an excellent job delivering top class events in Ireland with both the Woman\u2019s Irish Open and the Legends Tour tournaments.<\/p>\n

\n
\n
\n
\n

Supporting the Rose Ladies Series was an easy decision for us because we have long been admirers of what Kate and Justin Rose have done for Women\u2019s golf and again, the organisation and professionalism of the tour, made our involvement a very natural fit.<\/p>\n

\n
\n
\n
\n

We think providing pathways into the professional game and also providing playing opportunities on high quality courses with meaningful prize funds is critical to developing the next generation of golfers.<\/p>\n

\"\"
ANNABEL DIMMOCK CELEBRATES HER 2024 KPMG IRISH OPEN VICTORY WITH HER FATHER<\/figcaption><\/figure>\n
\n
\n
\n
\n

What tangible changes have you seen in the careers of the golfers you sponsor?<\/strong><\/p>\n

\n
\n
\n
\n

We think it\u2019s probably too early in our sponsorship journey to know. We hope that our support goes some way to trying to ease the significant financial burden many golfers face.<\/p>\n

The prize money on all of the feeder tours as well as the LET Access and lower rankings on the LET tour highlights just how tough making a living from the game has become.<\/p>\n

Novellus\u2019 backing helps these athletes invest into more coaching, technology (e.g. GC Quad or Trackman) or hiring a professional caddie. Ultimately, we want to give them the chance to focus on their performance and potential, rather than whether they can afford to compete at all.<\/p>\n

\n
\n
\n
\n

Can you share a story of a player whose journey you\u2019ve been especially proud to support?<\/strong><\/p>\n

\n
\n
\n
\n

At Novellus, we have been lucky to share some great moments with several athletes across tennis and golf, but one story that stands out is still very much ongoing.<\/p>\n

We have been supporting Euan Walker for several years now. He\u2019s an impressive young man who has come incredibly close to earning his DP World Tour card, with two fantastic wins on the Challenge Tour (now the HotelPlanner tour), but narrowly missing out overall.<\/p>\n

The way he carries himself, continues to represent Novellus and gives everything to the game is something that we are incredibly proud of.<\/p>\n

We have a feeling this could be the year he finally breaks through and we\u2019re excited to see what he can achieve at the higher levels of the game.<\/p>\n

His journey is a powerful reminder of how tough the game is and how much it means to those who dedicate themselves to it.<\/p>\n

\"\"
EUAN WALKER PROUDLY REPRESENTING NOVELLUS ON TOUR<\/figcaption><\/figure>\n
\n
\n
\n
\n

How do you measure the success of your golf sponsorships beyond simple brand exposure?<\/strong><\/p>\n

\n
\n
\n
\n

We measure success by aligning with individuals who give their all, which not only brings satisfaction to us as a company but also serves as a powerful reminder to our employees.<\/p>\n

The perseverance and commitment that these athletes show, despite such frequent setbacks (which of course are common practice in professional sport), sets a wonderful example for everyone at Novellus.<\/p>\n

\n
\n
\n
\n

Many of your partnerships are with up-and- coming players, what qualities do you look for in an athlete?<\/strong><\/p>\n

\n
\n
\n
\n

We are spending more time with players and look for key qualities such as resilience, desire and competitiveness. Golf is an incredibly tough game, and you have to love what you do.<\/p>\n

The most successful athletes not only relish competing but also embrace the process and progression.<\/p>\n

We also value curiosity and willingness to learn. Asking the right questions and seeking the right advice is crucial and the smartest players figure that out early.<\/p>\n

Finally, self-belief is essential. It sounds a bit cliched but backing yourself, when it matters most, is what separates the very best!<\/p>\n

\n
\n
\n
\n

What do you think are the biggest challenges for young golfers trying to break into the professional ranks today?<\/strong><\/p>\n

\n
\n
\n
\n

The standard today is extremely high. The costs associated with playing professional golf are significant.<\/p>\n

These costs exist regardless of the tour you are playing for and prize funds you can compete for. Coach (often coaches for different components of the game), Caddie, Travel, Entry fees, Physio, Physical trainer and psychology.<\/p>\n

\n
\n
\n
\n

There\u2019s also an overload of information in the world now with an expectation for instant results, but true success takes time.<\/p>\n

Lottie Woad is a great example of this – what looks like an \u201covernight success\u201d is really the result of 15 years of hard work by her and her support team.<\/p>\n

\n
\n
\n
\n

A key challenge is learning to trust the process, to take the advice given and then committing to it for long enough, rather than constantly making changes.<\/p>\n

We are strong advocates of trusting the process.<\/p>\n

\n
\n
\n
\n

The KPMG Women\u2019s Irish Open, Rose Ladies Series, and Women\u2019s Irish Challenge are all significant events, how does Novellus see its role in helping these grow?<\/strong><\/p>\n

\n
\n
\n
\n

Novellus plays a small supporting role. These events are all driven by passionate, dedicated people and we aim to raise awareness and encourage other businesses to follow our lead by highlighting the positive impact of partnering with high quality tournaments.<\/p>\n

We also encourage our Novellus sponsored athletes to compete in the events and, as they achieve greater success, we hope this will help elevate the profile of these fantastic tournaments and tours.<\/p>\n

\n
\n
\n
\n

We have seen first hand, how inspiring for the next generation, spending a short amount of time with the players can be.<\/p>\n

\n
\n
\n
\n

We try to ensure we are on hand with hats, autograph opportunities with our athletes and some words of encouragement.<\/p>\n

\n
\n
\n
\n

We are lucky that the people we support buy into that and have had that from the generations that went before, no more so than in Irish golf where there is a great support network from current and former players advising the next generation as they navigate the professional game.<\/p>\n

\"\"
LOTTIE WOAD CELEBRATES WINNING THE SCOTTISH OPEN ON HER PROFESSIONAL DEBUT<\/figcaption><\/figure>\n
\n
\n
\n
\n

Are there plans to get involved at a junior or grassroots level, perhaps through coaching programs or youth events?<\/strong><\/p>\n

\n
\n
\n
\n

Absolutely. Lottie\u2019s success offers a powerful foundation to inspire and attract more young golfers into the game.<\/p>\n

Novellus is committed to creating a legacy by supporting grassroot efforts and actively engaging with clubs, coaches, and governing bodies to explore the best ways to make the most of this truly unique window of opportunity.<\/p>\n

\n
\n
\n
\n

Can you reveal any upcoming golf partnerships or initiatives we should watch for?<\/strong><\/p>\n

\n
\n
\n
\n

We are excited about the next phase of growth at the Novellus academy. We also have several other projects in development, which we look forward to updating you on soon!<\/p>\n

\n
\n
\n
\n

Does anyone in the Novellus leadership team play golf themselves? If so, any memorable rounds or personal highlights?<\/strong><\/p>\n

\n
\n
\n
\n

Our CEO, Billy McManus, plays regularly, as do many of our senior team. A memorable highlight is when Billy made two \u201chole in ones\u201d, within two days, although he is quick to remind us that he hasn\u2019t had any before or since!<\/p>\n

\"\"
NOVELLUS\u2019 BILLY MCMANUS (RIGHT) WITH JAMES KINGSTON AT OFX IRISH LEGENDS
Pic: (Golffile | Phil Inglis)<\/figcaption><\/figure>\n
\n
\n
\n
\n

If you could sponsor any golfer in history, past or present, who would it be and why?<\/strong><\/p>\n

\n
\n
\n
\n

It\u2019s an obvious choice, but it must be Tiger Woods. While many great players have come before and after him, it\u2019s unlikely we\u2019ll ever see anyone who electrifies the sport or has the same level of impact on the game quite in the way Tiger has.<\/p>\n

ABOUT NOVELLUS<\/h3>\n
\n
\n
\n
\n

Novellus is a privately funded alternative lender providing loans secured against real estate in the UK and Ireland.<\/p>\n

The Novellus group have a range of business interests, including co-investments in private debt alongside tier 1 private equity businesses, direct investment in real estate and the pending launch of their fund business, focusing on supporting early- stage funds with cornerstone investments into the strategy as well as investment into the underlying GP.<\/p>\n

For more information visit novellusfinance.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lottie Woad\u2019s rapid rise has been one of golf\u2019s most compelling stories and standing firmly in her corner is Novellus Finance, a name making its presence felt on leaderboards and in locker rooms alike. From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf, they\u2019re helping shape its future. Golf News discovers what the company has planned for the game in the years ahead. Photos: Getty Images What […]<\/p>\n","protected":false},"author":8,"featured_media":31097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[445,27],"tags":[615,3240,2704,1456,3239,3327],"class_list":["post-31092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-golf-interviews","tag-annabel-dimmock","tag-billy-mcmanus","tag-euan-walker","tag-lottie-woad","tag-novellus","tag-novellus-finance"],"yoast_head":"\nHOW NOVELLUS IS DRIVING GOLF'S NEXT GENERATION - Golf News | Golf Magazine<\/title>\n<meta name=\"description\" content=\"From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW NOVELLUS IS DRIVING GOLF'S NEXT GENERATION - Golf News | Golf Magazine\" \/>\n<meta property=\"og:description\" content=\"From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf\" \/>\n<meta property=\"og:url\" content=\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Golf News\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T09:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Nicholson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Nicholson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\"},\"author\":{\"name\":\"Matt Nicholson\",\"@id\":\"https:\/\/golfnews.co.uk\/#\/schema\/person\/4551549a3d8e4902326d0661d3c20d16\"},\"headline\":\"HOW NOVELLUS IS DRIVING GOLF’S NEXT GENERATION\",\"datePublished\":\"2025-10-13T09:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\"},\"wordCount\":1708,\"publisher\":{\"@id\":\"https:\/\/golfnews.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg\",\"keywords\":[\"Annabel Dimmock\",\"Billy McManus\",\"Euan Walker\",\"Lottie Woad\",\"Novellus\",\"Novellus Finance\"],\"articleSection\":[\"Featured\",\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\",\"url\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\",\"name\":\"HOW NOVELLUS IS DRIVING GOLF'S NEXT GENERATION - Golf News | Golf Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/golfnews.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg\",\"datePublished\":\"2025-10-13T09:23:32+00:00\",\"description\":\"From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf\",\"breadcrumb\":{\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage\",\"url\":\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg\",\"contentUrl\":\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg\",\"width\":1280,\"height\":853,\"caption\":\"WITH THE SUPPORT OF NOVELLUS, LOTTIE WOAD CHANNELS HER ENERGY WHERE IT MATTERS MOST\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/golfnews.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HOW NOVELLUS IS DRIVING GOLF’S NEXT GENERATION\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/golfnews.co.uk\/#website\",\"url\":\"https:\/\/golfnews.co.uk\/\",\"name\":\"Golf News\",\"description\":\"The UKs no 1 most read Golf Magazine\",\"publisher\":{\"@id\":\"https:\/\/golfnews.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/golfnews.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/golfnews.co.uk\/#organization\",\"name\":\"Golf News\",\"url\":\"https:\/\/golfnews.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/golfnews.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2022\/01\/x260-Golf-News-Black-Masthead-1.png\",\"contentUrl\":\"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2022\/01\/x260-Golf-News-Black-Masthead-1.png\",\"width\":260,\"height\":71,\"caption\":\"Golf News\"},\"image\":{\"@id\":\"https:\/\/golfnews.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/golfnews.co.uk\/#\/schema\/person\/4551549a3d8e4902326d0661d3c20d16\",\"name\":\"Matt Nicholson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/golfnews.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d0b605b42910318ec02e673f570f9399db1f092d77292129141f37b3b438e193?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d0b605b42910318ec02e673f570f9399db1f092d77292129141f37b3b438e193?s=96&d=mm&r=g\",\"caption\":\"Matt Nicholson\"},\"url\":\"https:\/\/golfnews.co.uk\/author\/matt-nicholson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HOW NOVELLUS IS DRIVING GOLF'S NEXT GENERATION - Golf News | Golf Magazine","description":"From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/","og_locale":"en_US","og_type":"article","og_title":"HOW NOVELLUS IS DRIVING GOLF'S NEXT GENERATION - Golf News | Golf Magazine","og_description":"From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf","og_url":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/","og_site_name":"Golf News","article_published_time":"2025-10-13T09:23:32+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg","type":"image\/jpeg"}],"author":"Matt Nicholson","twitter_misc":{"Written by":"Matt Nicholson","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#article","isPartOf":{"@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/"},"author":{"name":"Matt Nicholson","@id":"https:\/\/golfnews.co.uk\/#\/schema\/person\/4551549a3d8e4902326d0661d3c20d16"},"headline":"HOW NOVELLUS IS DRIVING GOLF’S NEXT GENERATION","datePublished":"2025-10-13T09:23:32+00:00","mainEntityOfPage":{"@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/"},"wordCount":1708,"publisher":{"@id":"https:\/\/golfnews.co.uk\/#organization"},"image":{"@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg","keywords":["Annabel Dimmock","Billy McManus","Euan Walker","Lottie Woad","Novellus","Novellus Finance"],"articleSection":["Featured","Interviews"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/","url":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/","name":"HOW NOVELLUS IS DRIVING GOLF'S NEXT GENERATION - Golf News | Golf Magazine","isPartOf":{"@id":"https:\/\/golfnews.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage"},"image":{"@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg","datePublished":"2025-10-13T09:23:32+00:00","description":"From backing the stars of tomorrow to driving some of the sport\u2019s biggest events, Novellus is doing far more than funding golf","breadcrumb":{"@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#primaryimage","url":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg","contentUrl":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg","width":1280,"height":853,"caption":"WITH THE SUPPORT OF NOVELLUS, LOTTIE WOAD CHANNELS HER ENERGY WHERE IT MATTERS MOST"},{"@type":"BreadcrumbList","@id":"https:\/\/golfnews.co.uk\/features\/how-novellus-is-driving-golfs-next-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/golfnews.co.uk\/"},{"@type":"ListItem","position":2,"name":"HOW NOVELLUS IS DRIVING GOLF’S NEXT GENERATION"}]},{"@type":"WebSite","@id":"https:\/\/golfnews.co.uk\/#website","url":"https:\/\/golfnews.co.uk\/","name":"Golf News","description":"The UKs no 1 most read Golf Magazine","publisher":{"@id":"https:\/\/golfnews.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/golfnews.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/golfnews.co.uk\/#organization","name":"Golf News","url":"https:\/\/golfnews.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/golfnews.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2022\/01\/x260-Golf-News-Black-Masthead-1.png","contentUrl":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2022\/01\/x260-Golf-News-Black-Masthead-1.png","width":260,"height":71,"caption":"Golf News"},"image":{"@id":"https:\/\/golfnews.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/golfnews.co.uk\/#\/schema\/person\/4551549a3d8e4902326d0661d3c20d16","name":"Matt Nicholson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/golfnews.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d0b605b42910318ec02e673f570f9399db1f092d77292129141f37b3b438e193?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0b605b42910318ec02e673f570f9399db1f092d77292129141f37b3b438e193?s=96&d=mm&r=g","caption":"Matt Nicholson"},"url":"https:\/\/golfnews.co.uk\/author\/matt-nicholson\/"}]}},"jetpack_featured_media_url":"https:\/\/golfnews.co.uk\/wp-content\/uploads\/2025\/10\/Lottie-Woad-Main-Pic.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/posts\/31092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/comments?post=31092"}],"version-history":[{"count":1,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/posts\/31092\/revisions"}],"predecessor-version":[{"id":31098,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/posts\/31092\/revisions\/31098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/media\/31097"}],"wp:attachment":[{"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/media?parent=31092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/categories?post=31092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/golfnews.co.uk\/wp-json\/wp\/v2\/tags?post=31092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}