{"id":31653,"date":"2026-01-13T10:40:46","date_gmt":"2026-01-13T10:40:46","guid":{"rendered":"https:\/\/golfnews.co.uk\/?p=31653"},"modified":"2026-01-13T10:40:46","modified_gmt":"2026-01-13T10:40:46","slug":"husqvarna-becomes-title-partner-of-the-british-masters","status":"publish","type":"post","link":"https:\/\/golfnews.co.uk\/golf-news\/husqvarna-becomes-title-partner-of-the-british-masters\/","title":{"rendered":"Husqvarna becomes Title Partner of the British Masters"},"content":{"rendered":"

Husqvarna, a global leader in robotic lawn mowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters \u2013 one of the world\u2019s most historic golf tournaments. <\/strong><\/p>\n

The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour.<\/p>\n

“Golf is the perfect stage to demonstrate the performance of Husqvarna\u2019s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide.<\/p>\n

\"Yvette
Yvette Henshall-Bell of the Husqvarna Group<\/figcaption><\/figure>\n

This partnership marks a shared commitment to reinvent golf course maintenance for a new era”, says Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group.<\/p>\n

GREAT CHAMPIONS<\/h3>\n

First played in 1946, the British Masters has a distinguished history with past champions including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo, Colin Montgomerie and Sweden\u2019s Alex Noren in the 2025 tournament.<\/p>\n

Six-time major winner Sir Nick Faldo<\/a>, himself a Husqvarna Brand Ambassador, will return as host of the Husqvarna British Masters in 2026.<\/p>\n

\u201cAs a former Champion, I take great pride in hosting this iconic tournament and it\u2019s about to enter an exciting new era with this new partnership.<\/p>\n

I love Husqvarna\u2019s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition\u201d, says Sir Nick Faldo.<\/p>\n

\"\"
2025 winner Alex Noren with the Betfred British Masters trophy Photo by Andrew Redington\/Getty Images)<\/figcaption><\/figure>\n

As part of the agreement, Husqvarna also becomes an Official Marketing Partner of the 2026 DP World Tour, building on the successful partnership in 2025.<\/p>\n

PARTNERSHIPS IN 2026<\/h3>\n

In 2026 Husqvarna will be the Official Tournament Partner to the British Masters and the Amgen Irish Open, Corporate Partner to the BMW International Open, KLM Open and FedEx Open de France.<\/p>\n

With this elevated status, Husqvarna will showcase its products across DP World Tour channels throughout the season, and partner with green keepers and course managers to deliver consistent quality on the tournament courses.<\/p>\n

Recently, at the AIG Women\u2019s Open at Royal Porthcawl in Wales, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways during the tournament, marking the first time robotic mowers have maintained fairways live on the world golf stage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Husqvarna, a global leader in robotic lawn mowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters \u2013 one of the world\u2019s most historic golf tournaments. The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour. “Golf is the perfect stage to demonstrate the performance […]<\/p>\n","protected":false},"author":8,"featured_media":31655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[445,9],"tags":[521,3416,1949,841,3417],"class_list":["post-31653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-golf-news","tag-british-masters","tag-husqvarna","tag-nick-faldo","tag-sir-nick-faldo","tag-yvette-henshall-bell"],"yoast_head":"\nHusqvarna becomes Title Partner of the British Masters - Golf News | Golf Magazine<\/title>\n<meta name=\"description\" content=\"Husqvarna Group, has signed an agreement to become the new Title Partner of the British Masters \u2013 one of the most historic golf tournaments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/golfnews.co.uk\/golf-news\/husqvarna-becomes-title-partner-of-the-british-masters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Husqvarna becomes Title Partner of the British Masters - 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