Ball Speed is the speed at which the ball leaves the club face along its initial path. While club speed is important in producing ball speed, it is not considered a true “launch condition” because...
TrackMan® defines Angle of Attack as the vertical direction of the club head’s geometric center movement at the time of maximum compression of the golf ball. Shots hit off the ground typically require...
For over twelve years, Lucas Bro has played a key role at Titleist helping shape it’s fitting and methodology practices. In 2013 Lucas joined the Titleist club fitting team through the mobile fitting...
Drag can be thought of as wind resistance. It is the force that air exerts on an object, directly opposite to the motion of the object, slowing it down.
The Launch Direction of a golf shot is defined by TrackMan® as the horizontal direction of movement of the golf ball’s center of gravity immediately after it leaves the clubface. It is typically...
Join Mike Madson, Senior Project Manger of Aerodynamics and Tooling at Titleist, as he visits our Manchester Lane Test Facility to take a closer look at the Stinger shot. Learn why the stinger will be...
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the intended target.
During the downswing, the clubhead approaches the ball from inside the target line and (in an ideal, neutral swing) returns to the target line right at the moment the club contacts the ball. After...
What is a blended iron set and is it right for your golf game? Luke Kerr-Dineen stopped by the Titleist...
Scotty Cameron putters are designed with a variety of neck, shaft and bend configurations not only to give...
Table of Contents How Can One Golf Ball Do It All? Understanding Spin Slope Spin Slope Comparison: Driver Spin...
What if we told you that less than .002” could make a world of difference when it comes to the performance of...
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